EDUCATIONAL MATERIALS FINALISTS

Innovation Firm

Fidelity Investments

Fidelity Investments has developed the Advice Value Stack as a tool for improving clients’ lives and well-being. The company created this framework to help financial advisers broaden and differentiate their practice from others. The idea for the Advice Value Stack came about through envisioning a pyramid that builds from the bottom up, starting with simplicity and necessity at the base. This idea is that people must have their basic needs met before pursuing more complexity.

Fidelity Investments decided to take that thought process and apply it to financial advice. In doing so, money management has been placed at the base of the Advice Value Stack. The next level is more impactful: goal achievement regarding finances. From that level, the focus advances to helping investors regarding peace and fulfillment within their lives, such as achieving goals pertaining to life purpose or legacy.

“We believe that the most effective financial advisers are doing the basics well but also helping investors achieve the highest levels of value on our pyramid,” said Sanjiv Mirchandani, president of Fidelity Clearing & Custody Solutions.

– Brittney Grimes